29 Jul 2012

On Making Meaning In Your Company: A Reflection On The Words of Guy Kawasaki

Mr. Guy Kawasaki’s video on making meaning in one’s company is our assignment. It is for this purpose that I am writing this reflection. Before I start, let me give some info on Mr. Guy Kawasaki.

Kawasaki, who is Japanese-American, was born in Honolulu in Hawaii on August 30, 1954. He is known as a Silicon Valley venture capitalist, a Technology Evangelist, best-selling author and an Apple Fellow.

He got a job in Apple Computers through a roommate when he was studying in Stanford University (Mike Boich). He became the company’s technology evangelist until he decided to leave Apple and start his own company. In 1987, he was hired to lead ACIUS, the US subsidiary of ACI, which published the popular Apple database software system called 4th Dimension. He left ACIUS in 1989 to further pursue his writing and speaking career.

He relates his experiences in this video, especially his ideas on making meaning in one’s company. He shared his three ways of making meaning: (1) Increase the quality of life; (2) Right a wrong; and (3) Prevent the end of something good. Aside from that, he said that the motivation of the companies that he founded is not about making money but making meaning. It’s because he has a (naïve according to him) belief that if you make meaning, you probably make money and not the other way around because if you prioritize making money than making the meaning, then the company will not succeed and you will not be making money.

When he was still in Apple, Mr. Kawasaki believed in his boss Steve Jobs’ vision of changing the world and increasing the quality of life through the various gadgets that Apple has invented and promoted over the years and he is still doing that even though he’s out of Apple now. We all know that Apple Computers has invented many gadgets that made the lives of people around the world more comfortable and easy. It was all part of the vision of Steve Jobs, and Mr. Kawasaki himself has helped in the realization of that vision by being the technology evangelist of the company.

The second point that he shared is to right a wrong. What he means is that whenever there is something wrong or even notice if there is something wrong, then you have to find a way to fix it. This is applied to particularly every aspect of our lives, may it be personal, business-related, relationship-related, environment-related or any other thing. In my whole life, I have tried to right every wrong I make, and I was successful in dealing with some and failed in others. Aside from personal, this can also be applied in business, especially among aspiring technopreneurs and those who are really successful. Even the best of the best make mistakes, but they never back down and instead find every way to fix those wrongs they have done. In short, they do not let those mistakes slow them down but instead take them as lessons in righting every wrong. Also, this can be applied in relationships. If a man or a woman made a mistake and wronged his/her partner, he/she will try to right the wrong done and make the relationship work like before. Aside from those mentioned, this can be applied to the environment. Nowadays, Mother Nature has been facing many problems and it’s because of us. We technopreneurs can help the environment by righting the wrongs done by our fellowmen. How do we do this? We design and build gadgets that are environment-friendly and also design new technologies that will benefit instead of harm the environment. There are many other things in which this particular point is applied, and there are too many of them to mention here.

The third point he emphasized is preventing the end of something good. If you have made something wonderful or very good then you can’t stand it being ruined. It’s just like creating something and maintaining it afterwards. The easy step is the designing, planning and the implementation. The hard step is the maintenance because it requires your utmost attention. This can also be related to business. If you have a company and you have seen it doing well, then you will do everything to maintain it that way, because you know you did something great and profitable and you don’t want to lose it. It can also be applied to our personal lives. When we know within ourselves that we are doing very well in our life journey, then our responsibility is to keep it that way and never let the good decline. Instead of just preventing the end of the good, it’s time to make it the beginning of the better. This can also be applied to our relationships with other people, which is a crucial part of our being technopreneurs. Our relationship with other people can determine if we are a capable leader. If we have good relationships with other people, then we will earn their trust and their loyalty, and it’s our responsibility to do good things in order to maintain that trust.

The last thing he said is that “If you haven’t got one of those motivations yet, you better re-think what you’re doing because these things are the key to start an organization.” He believes that an entrepreneur/technopreneur must have one of those motivations that he stated because they have been proven to be a factor in successful business ventures, especially when those business ventures are beneficial to the people and to the world that we live in. He has experienced them all and therefore he is sharing it with the world so that every aspiring technopreneur/entrepreneur will be able to find success through the three motivations he shared.

To me, Mr. Guy Kawasaki is one of the role models that every aspiring technopreneur/entrepreneur should follow because everything that he shared can be applied to every aspect of our lives because they are proven and true.

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